LATEST ARTICLES

AppsFlyer Sees $56M Funding To Mobile Marketing Series C Venture

In today’s world, the mobile marketing space is a hot investment opportunity for many large corporations with the increase and growth of smart devices continuing to grow each and every year. AppsFlyer, began with a goal for businesses to measure effectively the ROI and marketing attribution of the mobile application space. Earlier in the years, traditional companies faced challenges when...

Yahoo Singapore Launches Content Marketing Solution

bad content

Yahoo Singapore announced this week that it’s now launched a content marketing solution that is able to help agencies and brands to leverage Yahoo Gemini better. The content marketing solution is called Yahoo Storytellers and is designed to allow marketers to easily develop, distribute and overall measure the premium brand of content that can meet consumer expectations to help...

Why Businesses Need To Pay More Attention To Content Marketing

Content marketing is about audience, growing, building, and nurturing a business asset that’s valuable. Co-founder of Content Marketing Institute, Robert Rose, explained in depth recently why content marketing needs an overhaul and reboot. He said that for any major impact to be seen from content marketing by brands it needs to be rebooted to elevating conversions from the marketing side...

New Changes To View-Through Conversion Window On Google AdWords

Google AdWords

Taking effect on the 29/3/2017 Google has announced the view through conversion window will start defaulting back to day 1. If you’re already tracking and reporting on the view-through conversions window for your video or display campaigns, you’ll start to see lower numbers with the window shrinking from 30 days to 1 day, Google announced this past Monday. This new...

Google Conference Aims to Amp Up Google Amp Initiative

Google amp

Google this week held a conference which was aimed at amping up the amp initiative. When talking about Google Amp, it’s important to understand that it’s not solely owned by Google. It’s actually owned by an open source initiative that combines GitHub, Google, brands and publishers that all have the goal of speeding up mobile web experiences. Amp is a...

Google Releases New Ad Labels

Google

This week, Google began rolling out their new ad label for their AdWords ads. This new label now features a green outlined ad instead of the boxed green ad with white writing. While there’s no real significant difference in the both ad labels, some people have suggested that the change in the colour of the ad box is to...

Megalytic Announces Customizable Colour Themes For Their DM Reports

Megalytic

The reporting tool, Megalytic announced this week the introduction of new coloured reporting themes that can provide customers the ability to fine tune their report colours. This new change is the latest features when it comes to this tool and can deliver a powerful platform that’s flexible to use. With this new change users of the tool can now control...

Amobee Expands Digital Marketing With Turn Acquisition

Amobee

Amobee, the global digital marketing technology company has announced this month that it’s recently signed an agreement which allows the company to acquire Turn, the marketing tech platform for $310 million US. With this purchase, it will deliver more to Amobee clients. Turn offers agencies and marketers with both analytics and data solutions through the powerful data management platform DMP....

YouTube Announces Television Service Launch

youtube

YouTube announced earlier this week the brand new launch of their television streaming service at a Los Angeles event. This new announcement coincides with the surge of more companies trying to deliver a better online television watching experience than that of normal cable television. The new app is called YouTube TV and is a mixture of cable television and...

One Third Of The Marketing Budget Goes To Mobile Marketing Efforts

Mobile Marketing

A new report from Adobe delivered outstanding results which showed that 94% of IT decision makers and 85% of marketing decision makers have said that their company or organization has a central mobile leadership team that’s in charge of delivering consumers with a great mobile experience. Mobile growth isn’t new to marketers but this new survey shows that brands are becoming...