Of all rising trends nowadays, software-as-a-system or SaaS is perhaps one of the most popular in various industries. After all, multiple industries are just now starting to see the many benefits SaaS may offer their operations, and in the long run may even have a lot of returns waiting for them. This might be the kind of investment your company might be interested in, especially if you’re looking for more opportunities to expand the way your company works. If you’re interested in starting with SaaS, then this article is for you.
If you’re looking into an overview of how SaaS can affect the sales of companies, then you’re in for quite a surprise. According to some numbers, the success of an SaaS company relies not just on growth, but on growing faster than competitors in order to meet the various demands of the market. This kind of stress has its own rewards, however, as some of the fastest-growing companies leaning towards SaaS actually spend $1 on the grind to find customers, but still find themselves capable of acquiring $3.9 in returns. Interestingly, studying market trends and applying small changes to your pricing can even drastically increase growth and revenue – some methods include introducing free trials for certain periods of time, among other things.
If you’re curious about starting your own SaaS adventure, you’re not alone as we’re here to help you out in this remarkable journey. We’re going to release a more in-depth guide in the future, but here are a few basics you should consider:
- Tap into an industry need: Like in any business, one of the best ways for you to enter the SaaS scene is to assess the industry you want to penetrate and find a “need” that needs to be met. There are a wide variety of approaches that you can use in order to do this. You can do a survey on users or rely on current user analytics from your current company. One way is to also check an SaaS offering your company is using and checking if there’s something you want to improve in there. Point is, you have to be able to get a semblance of what you want to fulfill before ever starting your SaaS venture.
- Get yourself a designer: One of the most essential aspects of SaaS is ensuring design and user experience (UX) aren’t just optimized for users, but that it helps convert, engage, and retain them. Even if you have a particular design in mind, getting all of this sorted out can be done with a designer that understands your vision and can be a creative partner in this endeavor. You can actually find designers from sites such as Behance, Carbonmade, and Dribbble – or other websites that offer artists and designers opportunities to showcase their work. Choose a designer that not only has the skills and the relevant experience for your needs, but someone who understands what you’re aiming for and is willing to provide you better ideas to optimize your design.
- Assess product requirements: When you’ve gotten yourself a designer and a basic idea of what you want to fulfill, it’s time to make a list of product requirements. Your approach to this can be different, given we all have a means of creative expression. However, a recommended approach is to create a basic design overview document and product features document. These help provide a high-level overview of the project and list the features you need in order for it to provide value for consumers. A good addition is a real-life “scenario” on how it can be used.
- Get yourself deliverables: With the help of your designer, start deliberating, conceptualizing, and creating deliverables. Stay in close touch with your designer and try to optimize your work process, such as constantly uploading designs on the cloud for easy access and editing. Be sure that both you and your designer will be able to provide constant feedback with one another in order to end up with deliverables that you’ll both be satisfied with. The “deliverables” depend on the kind of service you’ll provide with your SaaS, but it will most likely revolve around how the various features of the app will look like.
- Find a developer: The next part of the SaaS process is to get yourself a developer that will be capable of fulfilling the concepts you’ve designed. You need to decide whether or not you’ll hire a developer from another country or locally, and on the level of programming you need. This will more or less help you gauge the time, quality, and costs for hiring a developer to translate your design into a workable program. Websites such as Upwork can help you connect with various interested individuals, groups, and companies that may want to work on your particular design.
- Building the product: Once you’ve hired a developer, you have to more or less be in constant communication and coordination with them in order to see your tasks to fruition. Creating an entirely new software is tricky, much more a software designed to be used by a lot of people, because of the many things it requires. For instance, you need to setup project and database architecture, triggers and tables, webhooks, login credentials, and other needs depending on your specifications. These processes can take weeks or months, depending on the complexity of the software.
- Sales and marketing: Another essential aspect of launching an SaaS offering is being able to provide sales and marketing for the product as early as now. Aside from registering a website, try preparing a marketing and sales team and brief them as early as now on what they should start doing to help the project bloom. These may include creating marketing campaigns and collaterals, as well as securing potential clients.
The Bottomline: Starting Out Isn’t Always Easy
If your company is starting to consider the option to adopt an SaaS platform, or even create an SaaS offering for the public, both can be very challenging especially if you don’t know where to begin. Having the slightest m]idea of how these processes work don’t necessarily mean you can fully apply it to your own business processes. As such, in the terms of SaaS, learning about how SaaS can be quite the practical addition to your company operations can at least enable you to see whether or not the time to transition towards SaaS is now – or if you may need a bit more time to accomplish this.
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