YouTube Announces Television Service Launch


YouTube announced earlier this week the brand new launch of their television streaming service at a Los Angeles event. This new announcement coincides with the surge of more companies trying to deliver a better online television watching experience than that of normal cable television. The new app is called YouTube TV and is a mixture of cable television and live-stream programming that blends both together seamlessly. However there’s still some questions that need to be answered.

As a guide it’s said that for a month the price is $35. This will allow you to gain access to four major networks which include NBC, CBS, ABC, and FOX. In total there’ll be around 35 channels. While the price does cover up to six accounts it only allows you to have three concurrent streams at the one time.

The new service is said to be released to major markets first with smaller urban areas and cities having to wait. YouTube TV, while offering many channels, won’t be including channels from Viacom such as MTV or Comedy Central.

This program also won’t include Turner Broadcasting which means that consumers won’t have access to TNT, TBS, CNN, AMC Networks, Time Warner, Discovery Communications and A+E Networks. It will however deliver Showtime at a cost, but unfortunately won’t offer HBO.

There’s no specific date of the new app launch but it’s suggested it will roll out in the next few months. With this new avenue in the YouTube market, it will be interesting to see how well it takes off and how marketers and advertisers can improve their marketing efforts through this new portal. Only time will tell.