The future is becoming increasingly mobile. Don’t believe it? What are you and anyone you see holding right now? Mobile devices, that’s what. Whether it be a smartphone or tablet, there’s no denying that people want to get connected to the Internet while on the go. Several tech giants and startups have since recognized the need for their applications to reach into mobile devices. SaaS companies are the latest to do so as they’ve started developing more and more mobile SaaS applications to meet the needs of a growing mobile device market. However, mobile SaaS isn’t without its fair share of challenges, some of which are as follows:
1.) Sub-par user experience
Before a SaaS company can even start celebrating, their mobile applications have to be picked up first by their target market. One way that a SaaS company can guarantee that is by providing users of their mobile applications a one-of-a-kind user experience. However, this doesn’t necessarily mean that a mobile SaaS application has to have fancy bells and whistles. Doing so at the expense of a less than optimal experience can cause a mobile SaaS application user to delete it from their devices and find a better one instead.
If you’re running a SaaS company and you’ve just put out a mobile SaaS application, you’d want to make sure that its user interface is as simple and uncluttered as possible. You should also make sure that the mobile SaaS app you’ve developed is easy to navigate that even a kid can work their way through it.
2.) Poor in-app performance
Another stumbling block that mobile SaaS is coming upon is when users start complaining that a certain application is loading too slow or sometimes not even loading at all. As a result, those same users can start unsubscribing from the said mobile SaaS application and even start asking for refunds.
What you’ll want to do then as a SaaS company that had just released a mobile SaaS application is to test its in-app performance first before rolling it out. It doesn’t end there though as you’re then supposed to continuously monitor your mobile SaaS application in-app performance using a feedback tool once it has reached into the mobile devices of your target users.
3.) Reliance on traditional content delivery networks
A content delivery network is a geographically distributed cluster of servers working together to provide optimized delivery of online content. Unfortunately, traditional content delivery networks come from a time when mobile technology had yet to become as advanced as it is right now
Thankfully, some content delivery networks have features that accelerate the last mile – or the mobile network between the mobile Internet service provider and the mobile device of a mobile SaaS application’s user. You should thus ensure that you’re using a content delivery network with mobile last mile acceleration features so that users of your mobile SaaS application won’t experience any delays when loading your app.
According to Cisco, SaaS will account for 90 percent of total mobile data traffic by 2019. The said projection looks good for the most part coupled with the fact that more than 3.8 billion people all over the world are accessing the Internet using their mobile devices as of 2018. However, the mobile SaaS industry isn’t immune to stumbling upon some obstacles such as those presented above. It won’t be long though until mobile SaaS finally gets the same widespread use as its desktop counterpart. After all, why wait to have access to a desktop so that you can log into a SaaS application if you can do the same while you’re on the go using your mobile device?
You May Also Like: