When your company chooses to use a software-as-a-service offering, or an SaaS, you’re likely doing so because of a desire to streamline or optimize a part of your operations. This is one of the many benefits SaaS provides, and one that SaaS providers want to keep on providing given the projection of the industry as one of the largest-growing in the coming years. However, as an SaaS user, how exactly do you go towards making sure the offering you’re using is fully used to your advantage? Can you truly find a way to leverage on your SaaS’ features for a fully-personalized experience? Turns out, it’s something very possible.
Choosing an SaaS to help improve company operations doesn’t seem like a disadvantage, either. Data suggests that by 2020, SaaS will have at least 25-percent more penetration than traditional software. In the United States alone, companies are shown to be planning on spending at least $1.77-million to invest in SaaS, with companies in Europe and the rest of the world planning investments of as much as $1.3-million.
If these numbers tell us anything, it’s that SaaS is starting to dominate the market – and for good reason. After all, if a software can improve your company’s operations, why not tap into that resource? If you’re new in the SaaS game, here’s how you can work towards personalizing your company’s SaaS experience:
1.) Specific isn’t always the key: Before you proceed with the rest of the article, it’s important to remember that there’s no end-all, be-all guide to personalizing your SaaS experience because not all SaaS are the same. Just like your company has different objectives from others in the same industry, so do SaaS offerings. As such it’s important to remember that when it comes to customization, while features are indeed important, it’s just as relevant to choose these features wisely. The more specific you are with the features you need, the better, as this allows you to have a gauge of the kind of services you need the SaaS to fulfill for your company.
2.) Standardization, customization: Another important factor for customization is to determine whether or not you’re looking for particular features to be added into the SaaS offering, or if you’re looking for certain features that should be “standardized” throughout the board. One of the main focus of SaaS before is to provide a “standardized” design that has all the “basic” features their target audiences need. However, companies will inevitably want some form of customization available for their choosing. As such, it’s important to see whether or not the kind of features you want are available in your current SaaS offering, or if it’s offered by something else. If you do decide on switching softwares, try to assess if the “standard” format of your Saas-in-consideration is still enough to serve your company’s basic needs aside from providing the customization you want. This is often a catch, and this will likely determine if the customization features you want are really beneficial or just add-ons that can make your operations easier. In speaking of,
3.) Think about streamlining operations: A lot of SaaS offerings may have “packages” that include a ton of features and customizability, but do little to benefit your business operations. Remember, one of the reasons you chose to rely on an SaaS in the first place was to have a means to make your business operations easier. As such, customization options you should choose should be options that will help make your operations be much more efficient. Sometimes, this might make you satisfied with the current format of your SaaS software thus far, or sometimes this might urge you to get that expensive-yet-useful feature you’ve been eyeing.
4.) Tomorrow will always come: When you invest in an SaaS software, you’ve always got to remember that you have to see yourself using the service years from now. SaaS is an investment to your business, and being successful through an SaaS offering means it’s a good fit for your brand and your company’s needs. However, when it comes to customization, the same line of thinking should be applied, especially if it’ll increase the things you have to pay for. Things that make life “easier” are different from things that make things more “streamlined.” Like in the above, try to invest in things that will make company processes more efficient, not necessarily easier. In the same token, try choosing customizable features that can benefit you in the long run.
The Takeaway: A Matter Of Choice And Preference
Choosing to use an SaaS for your company operations means being in a position that takes advantage of modern technological advancements especially on software and the cloud. This means planning to personalize your experience will more or less take these into consideration, as well as your company’s goals and preference. Luckily, service providers and vendors are likely to be able to provide you with various means to fully make your SaaS experience truly something for your company to enjoy and take advantage of.
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