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With the new year rolling over, it’s time to really look at your website ranking and the SEO strategies that you’re using to try to improve it. SEO optimisation is a delicate process which requires heavy thought to know which areas that can really boost your website ranking to its fullest potential. If you’re struggling against your competitors, here’s the top 5 SEO strategies that can help to improve your website rankings this coming year.

SEO Strategies That Will Make A Difference This Year

  1. Focus On AMP and Mobile

This coming year, Google is pushing more towards mobile than ever before. This is due to the larger increase in mobile searches that are now being conducted on Google which has surpassed desktop searches. The problem is that many website owners are still behind on this new mobile age. Older sites are still not mobile friendly and don’t load properly to different screen sizes. By leveraging a responsive design you’ll be able to improve your SEO dramatically. Google has also recently launched its AMP or Accelerated Mobile Pages project which helps to increase mobile load times. This is why it’s crucial to focus on mobile responsive designs if you haven’t already.

  1. Be Socially Engaging

While website authority is built up over time, it can’t be built up unless you’re social. Social media platforms are paving the way for businesses and customers to meet and communicate with one another. With the rise of social media, website owner who aren’t connected, don’t stand a fighting chance against their competition. To gain the most from social media and to improve your follower ranking you simply need to sign up, build your profile so it’s professional, and start communicating with your audience with posts. Always be friendly, polite and try to answer any questions your followers may have as this will help to build a better relationship with your followers. It will also build trust.

  1. Market Your Content

Content isn’t good to you if you don’t market it to the right people. Content marketing is key to the heart of any SEO strategy and can greatly improve your website ranking this year. In order to market your content you need to find the perfect outlets. Some of these include, but aren’t limited to:

  • Social media platforms.
  • Guest posting placements on other websites.
  • Your own website blog.
  • Video and podcast websites.
  • Infographics
  • + many more

The key when creating content on other marketing platforms is to have a solid and strong link back to your website. If you can have a solid link from an authority website, you can dramatically improve your website ranking.

  1. Increase Your Page Speed

Nothing kills website rankings than a slow loading page speed. Page speed is crucial to your success because if your pages are slow to load, people will abandon your site. The more people abandon your website, the lower your website ranking will drop. Slow loading pages tend to decrease the user experience. Tools such as Google’s Page Speed can help to give valuable insight into how you can improve your site’s website speed. This can be a great asset when wanting to improve your SEO efforts this coming year.

Overall

SEO is important for the successful ranking of your website. By taking these key areas into consideration, you can improve your website greatly. So are you ready to enhance your SEO efforts this coming year?