Major fashion brand Cooper St announced today that they have finally chosen their new digital marketing agency. Search Insights, a Sydney based digital marketing agency was one of many that sent a competitive pitch to the fashion brand.
Cooper St is well known for its strong designs and complementary pieces that are made especially for Australian women. Over the recent years, the brand has begun its new transformation and has seen a growth of 30% in its return. In December 2015, Hotsprings acquired the brand and started to form a strategy to improve and capitalise on their opportunity to deliver more growth overall.
Search Insights won the deal due to its great track record of rapidly growing ecommerce businesses in the fashion industry. They have previously worked with Senso, Bailey Nelson, Marrimeko, The Upside, and Camilla.
It is said that Search Insights will handle Paid Social Media Advertising, Paid Search, Display and Remarketing, and SEO. Brand Manager, Natalie Johnson said they were excited to partner with the new digital marketing agency to help further develop and grow their business online. With the wealth of knowledge in the digital marketing industry, they believe that they will be able to push their brand harder than ever.
With this new deal being made between the two companies, it will be interesting to see how quickly the brand will grow from here. Only time will tell.