Social media giant Facebook may start banning businesses that mislead users about their products. This move will hopefully put an end to scams and other fishy business practices that make customers question the illegitimacy of businesses that sell products through social networks such as Facebook.
The push for Facebook to penalize “deceptive” businesses may in fact be tied to its goals to make sure its advertisements’ qualities are improved. And as such businesses that consistently misrepresent products or provide inaccurate times of shipping may be drastically penalized.
The choice of penalizing based on misrepresentation and inaccuracy appears to have come from two (2) extreme frustrations among users when it comes to products they’ve purchased from advertisers in Facebook. Thankfully, the new tool – which has just been launched worldwide – will now allow users to at least review the businesses they’ve made purchases from.
The review process is in itself simple: if a business has consistently garnered negative feedback, Facebook will then take action against the business. These include reducing the number of advertisements the business will be allowed to put on Facebook or, if the business didn’t improve its behavior, be completely banned from doing business on Facebook altogether.
Being able to review the businesses have been made much simpler as well. For instance, once you’ve made a new purchase, you can simply go to a new tab called “Ads Activity” and find ads you’ve clicked on. You can then make a review about your experience doing business with the said brand.
Unfortunately, this doesn’t do anything to solve the concerns of users with regards to targeted advertisements – an approach Facebook has made not just to get more advertisers on its platform, but to boost its revenue as well. However, given that Facebook does earn majority of its revenue from ads, seeing ads go away may not be something that should be expected anytime soon. Interestingly, Facebook’s Mark Zuckerberg did hint towards establishing a subscription-based “ads free” Facebook, but any confirmation on that regard has yet to be seen in any shape or form.
Meanwhile, perhaps it’s in the best interest of users to for now be more vigilant with the targeted ads they’re dealt with, and be active in reviewing businesses honestly in order to at least get the best experience out of these targeted advertisements.
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