It was expected, as the average age of Facebook users increased in last few years, Facebook is now expected to start losing its teen users who do not want their parents, uncles, aunties and other adult relatives to keep an eye on their online activities.
According to the forecast published by EMarketer on 21st August, in coming years, Facebook is expected to lose a major chunk of teen users in the US at least. The trend is also expected to be followed in other parts of the world as the average age of Facebook users is also expected to rise in coming years.
According to the forecast and research, Facebook already lost 3.4% of its users who belong to the age group of 12 to 17 years old. The two most favorite social media channels for teens who are defecting Facebook are Snapchat and Instagram. The good news for Facebook is – it also owns the photo sharing platform Instagram which is becoming increasingly popular.
Even though Facebook is still the largest social media platform by far with more than 2 billion users, teens are looking into more teen oriented platforms like video sharing Snapchat that recorded a very rapid growth in last few years and still considered one of the most popular social media platforms among teens.
The forecast also came up with interesting suggestions. The report also says that teens leaving Facebook is one problem, but the young teens who are not even creating an account with Facebook and preferring other social media is the larger problem. There are many users from tween demographic that are active on Instagram but have completely overlooked Facebook and other platforms like Twitter.
The report also says that even though age group between 18 and 24 years is still growing but the growth is slower than expected.
For a growing number of teens, Facebook is no longer cool. It is now dominated by adults that they don’t want to interact with on social media. Facebook is launching new services like Watch to lure teens back to the platform as teens are also more into video content, but it is still too early to know if new features by Facebook can stop leaving teen users.
Overall, the latest predictions are not good news for Facebook. If the trend continues, it can become a demographic time bomb for Facebook in coming years.