Facebook has longed changed our view of the world. Some of us think for the better and some who differ in opinion believe that Facebook is interfering too much in our lives. Some sceptics would go as far to say that Facebook is capturing the users’ mind and selling it to the marketers. Nevertheless, for better or worse, the latest straw in this debate is the new change in Facebook algorithm.
What it does?
Facebook’s latest changes to its news feed algorithm are going to give a penalty to slow-loading web pages. The change is expected to cause brands and publishers to implement the social network’s instant article format to improve loading speed. Well, they don’t call it survival of the fittest for nothing. Like it or not, your website’s health always mattered and now Facebook is on the bandwagon.
How it Works?
This new update will decide how the links and content would show up on your news feed. Giving, even more, control to the marketers, Facebook will now estimate the time a web page takes to load from the mobile Facebook app and will rank this page high or low, in your newsfeed, to another link using the given estimation. If the web page or the link takes longer to load, it might receive lesser traffic and would be ranked low on the newsfeed. If the page loads fast, then Facebook will make it appear high in your newsfeed.
Facebook vs Google?
That doesn’t come as a surprise for the publishers and brands as Google also made a similar change in its search algorithm, making the speed of the site a major ranking factor, in 2010. Riding with the flow in the market this new update where comes as a sigh of relief to search engine optimization experts, more power to them, it also pushes marketers to stay on top of their game.
Who should worry?
The sites which are prone to get affected by the latest algorithm update of Facebook shouldn’t worry as Facebook is going to publish a guide for those sites, “best practices” guide. This guide will help the sites reduce their page-load speeds. It will also provide the tools which will let them check the site speed. Or, the Sites could take a step to modify their pages to Facebook’s mobile only, Instant Articles format, and fast-loading ones.
The Official Word
The Facebook’s spokesperson said that Facebook has always considered its community’s opinion in order to work the news feed better. It has seen that users get annoyed and frustrated on a link taking long to load, and 40% of the audience usually and mostly abandon the site after the delay of three seconds. It is also stated by the spokesperson that the pages which are specifically and awfully slow could receive lesser traffic than usual, and most web Pages would not see any major changes.
The Final Question
Web pages that are particularly slow could see decreases in referral traffic from Facebook based on the loading speed. The question of the day, however, remains to be, “How will it affect the content marketing?” Well, guess only time will tell.