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Content marketing is about audience, growing, building, and nurturing a business asset that’s valuable. Co-founder of Content Marketing Institute, Robert Rose, explained in depth recently why content marketing needs an overhaul and reboot.

He said that for any major impact to be seen from content marketing by brands it needs to be rebooted to elevating conversions from the marketing side to the business side. He went on to say that if brands look into their content marketing strategy as a marketing tactic, that the overall impact is going to be very limiting. Instead he said that it should be viewed at the top as a key business strategy that marketers need to perform.

Content marketing should be seen as a total business strategy which improves everything you do and one that can build the powerful asset that is most important to a business and that is the audience. This is what content marketing can deliver most to a business. It helps to bridge the gap and relationship between businesses and customers.

Many businesses have tried content marketing before, but the potential and impact isn’t widely understood or communicated throughout a business. Because of this content marketing is only viewed on how well it performs and not as a single conduit that can deliver more powerful and valuable results for your business outcome.

Rebooting a businesses content marketing strategy has a lot of benefits and shouldn’t be taken lightly. It’s suggested that businesses who don’t understand content marketing, start to learn or find a suitable agency to help them achieve more results from their content.