Creating a website design that’s professional and mimics your brand is important but can be hard. It’s important that when creating your business website that you make it as user friendly and appealing as possible. If you’re searching for ideas, here’s some great tips on how you can create a professional website that will draw attention to itself.
Tips To Make Your Website More Appealing
- User Friendly Navigation
If you’ve been to a website that’s hard to navigate, then you know the hassle for visitors if your website navigation isn’t user friendly. It’s important that when creating your navigation points that you work in positioning them in an easy to find manner and that they only click through to three to four tiers; main category, sub category and product page. This allows your visitors to find what they’re looking for in a fast and efficient manner without them having to endlessly search through your site. When positioning your navigation points, the most effective place is across the top of the screen about 5 to 7 cm down. This will gain more exposure to your categories because they’re easy to find. Also make sure the search bar is easily found as well.
- Have A Professional Logo
Visitors like to know that the company that they’re buying from is respectable and trustworthy, having a professional logo is a great way to improve your reputation. Logos are the base of the brand’s image. Without a professional looking logo you run the risk of falling short on building your customer’s trust and reputation. When you’ve created a professional logo it should be positioned at the top of the screen, preferably the left top corner. It should also be linked back to your homepage as well as this helps people to return to your main page if they become lost.
- Use Professional Images and Content
Images and content are the visual element of your website. When adding images, they need to be of the highest quality. They need to be clear, and relevant to what your site is about. They also need to be copyright, free to use images as well. Your content is also important. It needs to be visually appealing. This can be done by placing adequate paragraphing and the use of subheadings and bullet points. The content should be informative and free from grammar mistakes as well to make it more credible.
Making your website more appealing is all in the way you create it. As you can see above, these are just some of the ways you can improve your website and make it more appealing to your audience. So are you ready to improve your website?