Will popular YouTubers be able to generate appeal for mainstream broadcast media? This is what BBC is trying to pull off when it started to turn to YouTube stars to generate appeal to its younger demographic. Just what is BBC planning?
BBC has turned to a new tactic in order to get the appeal of its younger audiences, who are known to spend more time watching things online such as in YouTube than in the United Kingdom’s local television offerings. If you can’t beat YouTube, you ought to recruit its content creators. As such, YouTube is banking on the appeal of young content creators such as Ali-A in order to get more kids into liking more of their local shows.
With this new strategy, BBC has started to create its own new slate of documentary, reality, and drama shows that deal with parents, relationships, and even sex education. The channel hopes these new offerings would be able to help make the right push to win back more teenagers and younger viewers.
This is important, given that broadcast television has yet to cater to kids that are too young for BBC Three and too old for CBeebies, and YouTube has a mountain of content ranging from game consoles and Minecraft in order to get their attention. Now, BBC wants to look for ways to redress that with a newer line-up that can be made available as box sets of teenagers to be able to binge on their respective devices.
Among the many stars involved and recruited by BBC include Ali-A and Mimi Missfit, the former has 14-million subscribers on YouTube.
The new shows will be including:
- True Believers, which is a drama comedy that involved rival boy and girl bands, which will air on CBBC with Masterchef star Kimberley Wyatt and the Pussycat Dolls.
- Logan High, which is an improvised drama that involves the lives of various Scottish high school students.
- Mimi Tells It Straight: Everything you need to know about Sex, will be about Mimi Missift travelling all over Holland with a group of 15-year-olds as they learn about the realities of life as Dutch teenagers.
- I’m Not Driving That, which involves popular YouTuber Ali-A and other celebrities that soup up cars that are driven by teenagers that just passed their driving test. This seems to be a mixture of Pimp My Ride, though for amateur drivers.
- Teen Taxi, which is a reality drama show that reveals the conversations between parents and teenagers in their family cars. This is similar yet different from Channel 4’s show of a similar nature, named Taxi of Mum and Dad.
- The A List, which is a drama show that’s set on an island that has dark secrets which explores betrayal, loyalty, romance, and friendship.
Meanwhile, more informative offerings will include doctors Xand and Chris van Tulleken. Both of them will release a series of programs that are mental health oriented and deals with subjects such as substance and alcohol independence.
In fact, some documentaries will also cover issues experienced by teenagers all over London. These include the issues teenage boys face in London, young people in Wales building eco-friendly communities, and young men starting to become adults after being in foster care.
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